Objective: Our client is a small, independent publisher of non-fiction books, whose broad range of genres includes true crime, politics, sports, travel, health/wellness, environment, history, and home improvement. We were signed as the client’s Agency of Record, with the task of promoting eighteen of their titles per year and serving as their satellite publicity department. Titles we publicized included Crazy Sexy Cancer by renowned wellness expert Kris Carr; Opium Season by Joel Hafvenstein; Murdered by Mumia by Maureen Faulkner and nationally syndicated radio host Michael Smerconish; Truth at Last by John Larry Ray and Lyndon Barsten; Cohn-Head by ESPN anchor Linda Cohn; Cuisines of the Axis of Evil by Chris Fair; Sex, Science and Stem Cells by Congresswoman Diana DeGette; Broadway Tails by famed theatrical animal trainer Bill Berloni; The Dangerous World of Butterflies by award-winning journalist Peter Laufer; and Libby Langdon’s Small Space Solutions by HGTV star Libby Langdon.
Strategy and Tactics: Mouth Public Relations pitched the client’s entire catalog to national outlets on a seasonal basis, conducted national and local media campaigns, created press materials, and media prepped the client’s authors. We also spearheaded time-sensitive, embargoed titles and advised the client on best publicity practices.
Results: Mouth Public Relations successfully booked such media outlets Today, Good Morning America, The Early Show, Fox & Friends, The Oprah Winfrey Show, The Daily Show with Jon Stewart, The O’Reilly Factor, Hannity, Glenn Beck, Morning Joe, NPR’s Fresh Air, NPR’s Talk of the Nation, NPR’s The Diane Rehm Show, NPR’s All Things Considered, New York Times, Washington Post, New York Post, and many more. We were also instrumental in landing Murdered by Mumia on the New York Times Bestseller List.